Yesterday, The Hundreds brand relauched their website as the Los Angeles Lifestyle / California Culture inspired apparel brand entered its tenth year. For the past year, Ben and Bobby Hundreds, the Hundreds co-founders, have had a great influence on me. In my daily visits to the internet, thehundreds.com is one of the constant sites that I go to. Whether its the current season’s look book or Bobby’s words of wisdom, The Hundreds blog is very inspirational. It makes me want to push further and create what I want to create.
I have always been intrigued by the idea of cultures. As it enters its second decade, The Hundreds has truly become a culture of its own. It has been more than just a skateboard culture or even a fashion culture. It has combined different subcultures, like skateboarding and fashion and social media and more, into something bigger. From their streetwear clothing line to their online magazine to their social influences and everything in-between, The Hundreds has become a media giant. And as they say, The Hundreds…Is Huge, and it’s still growing!
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